When I think of Maggi, memories come gushing back to me: memories of that hostel-wala Maggi while last minute cramming for exams late into the night; memories of those long drives in the mountains and stopping by the dhaaba for a bowl of steaming soupy Maggi noodles; but most importantly, Maggi brings back memories of my mother whipping up a quick bowl of noodles for me as an after-school snack. Innumerable women across the globe, just like my mom, continue to resort to Nestle’s various products, including, but not limited to, Maggi to ease their kitchen duties. It is these everyday women that Maggi wishes to celebrate via their show Maggi Kitchen Journeys that airs on ZeeTV. Maggi Kitchen Journeys portrays women armed with determination, zest and an extensive love for food; who decided to build their own destiny.
We journeyed all the way to Vadodara to meet one such lovely lady – the enterprising Charmi Dave. Charmi’s story is special because at the young age of 28, she is the founder of the Maggevala chain of eateries. Maggevala celebrates Maggi noodles in all its glory, with an extensive and innovative menu keeping the humble noodles at the heart of it all. Maggevala is now a chain of eateries with eight branches across the country – three in Vadodara, one in Rajkot, one in Surat and three in Chennai. We sat down with Charmi at the original Maggevala outlet in Fatehgunj, a tiny yet warm eatery complete with rustic ambiance, for a tête-à-tête. Over bowls of signature Maggevala noodles Charmi gave us a glimpse of her story and her brand.